How Bealls Uses Rich Media to Drive Conversions, Cross-Channel Sales

Kim Siefke, e-commerce manager, web design and development at Bealls, spoke at last month's Retail Marketing Conference in Orlando, Fla. on how her company has used rich media to grow its online and cross-channel sales. Joining Siefke in presenting a session titled “How Rich Media Can Help Drive Cross-Channel Success” was Wayne Sadlowski, vice president of business development at Adobe Scene7, a provider of image server software.