6 Ways to Maximize Your Multichannel Experience

During the session, Margaret Moraskie, senior vice president of marketing at Boston Proper, discussed how her company inspires its customers with its multichannel messaging, and offered the following six best practices:

1. Leverage your best products. When customers react well to a product, build on it, Moraskie said. For example, when a hoodie tunic that first appeared in Boston Proper's February 2010 catalog became a best-seller, the company highlighted the item in three subsequent catalogs, featured it on its "Favorites" page in its April catalog, and after the item was sold out, sent a "Back in Stock" email as soon as the reorder was in-house.