Retail by the Numbers: Holiday Wrap-Up

By Melissa Campanelli

Here’s a look at how each of the three major selling channels (in-store, online, mobile) fared for retail brands during three of the busiest days of the 2015 holiday season — Thanksgiving, Black Friday, Cyber Monday.

As the charts below reveal, mobile, perhaps not surprisingly, was the big winner among the three channels for year-over-year growth.

Shoppers spent $1.73 billion online on Thanksgiving Day, a 12.5 percent increase over 2014 ($1.38 billion), according to research from Adobe.

Mobile saw the biggest increase in percentage of sales on Black Friday, accounting for $905 million, a 28 percent increase over 2014, according to Adobe.

Mobile was also the big winner on Cyber Monday, with the channel accounting for $838 million in sales, an increase of more than 50 percent year-over-year, according to data from comScore.

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Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.