4 Ways Site Search Can Increase Conversions
3. Search intelligence: Intelligence features like autocomplete and search algorithms are valuable tools in using a search-based strategy to reduce site abandonment rates. In addition to automatically completing fragmented search phrases, a robust on-site search platform should be capable of delivering product imagery and other content as part of the autocomplete function. Similarly, the platform's custom algorithms should leverage natural language processing and other features to improve search accuracy and the overall customer experience.
4. Real-time analytics: Live-site analytics offer the ability to create heat and click maps for real-time views of on-site behaviors, showing retailers exactly what their site visitors are viewing and clicking at any given moment. Armed with information about search frequency and the search terms that are generating product views, live website analytics allow you to quickly edit search synonyms, create new landing pages and perform other immediate responses to shopper behaviors.
Site abandonment poses a serious risk to conversions and the revenue-generating capacity of your e-commerce website. Semantic and other search-based solutions can mitigate the risk of site abandonment by delivering a more accurate and more enjoyable on-site shopping experience.