Recession Even Slows Down the Easter Bunny
It appears as if no one is safe from these difficult economic times — even the Easter Bunny. According to the 2009 Easter Consumer Intentions and Actions Survey from the consumer market intelligence firm BIGresearch, Americans will spend an average of $116.59 on Easter candy, gifts, food and decorations this year, down from $135.03 last year.
The survey was conducted March 3-10, and polled 8,498 consumers. Here are some more findings of the survey:
- total spending on Easter is expected to reach $12.73 billion;
- Americans’ largest Easter expense will be in preparing a meal, with the average person expected to spend $37.67 on food, down from $41.09 last year;
- respondents also said they will spend less on gifts ($17.30 vs. $21.42 in 2008), candy ($16.55 vs. $18.12) and flowers ($7.55 vs. $9.11);
- 64 percent said they'll shop at discounters this year, up from 58.8 percent last year; and
- 32.5 percent said they'll opt for their favorite department stores for Easter merchandise, followed by specialty stores (22.5 percent), online (11.4 percent) and specialty clothing stores (5.9 percent).
For more information, go to www.bigresearch.com.