5 Tips to Save Your Ranking Post ‘Mobilegeddon’
The best reason to leverage social autofill? Our data shows conversion rates can increase up to 189 percent when form users take advantage of social autofill features.
3. Pare down the content on your mobile site. On mobile, less truly is more. According to one study, 57 percent of users wouldn't recommend a business with a poorly designed mobile site. And unfortunately, the temptation to include too much content on a mobile site can result in a clunky design that's difficult to navigate and frustrating to use. The amount of space available for content on a mobile device is often significantly smaller than on a desktop browser. The screens are smaller, it’s harder to scroll and it’s impossible on many devices to scroll horizontally.
With this in mind, make sure your most important content displays in the top few pixels of the page, and reduce visitors need to scroll whenever possible.
4. Make sure your web forms are mobile friendly, too. As you’re refining your website for Google's algorithm update, don’t forget about on-site resources like forms. These conversion-capture assets are a critical part of your online real estate, so make sure they're as mobile friendly as the rest of your site. Form length is especially critical when optimizing for mobile. The 2015 Form Conversion Report found that the average survey now contains 22 fields. Unfortunately, 22 fields might feel daunting to a consumer completing your form on a mobile device. If your site contains a field-heavy form that just can’t be shortened, try building a smart form that automatically shows or hides questions based on how users respond. Another option is to use a horizontal layout for checkboxes and buttons to create an illusion the form is shorter.
5. Be ready for all mobile devices. Don’t forget, there’s more than one kind of mobile device out there. In fact, Gartner projects "ultramobiles," which include tablets, hybrids and clamshells, will take over as the main driver of growth in the device market beyond 2014, with a growth rate of 54 percent. Ensure your mobile site looks as good on tablets of all sizes as it does on the traditional smartphone screen.