On the Web: 7 Things You Should Know About Google +1
Recently Google announced the launch of +1 (yes, plus one, a name even more unfortunate than iPad), its version of the Facebook "Like" button. Google says +1 is shorthand for "this is pretty cool" or "you should check this out," and that it's designed to help you "share recommendations with the world — right in Google's search results." For experts at search engine optimization, this is Google's new version of PageRank. For spammers, this is a dream come true. For users, it's a shiny button to keep them busy/involved/occupied/distracted. For marketers, it's yet another "to do" to add to your never-ending list. Here are seven things you should know about Google +1:
1. As it stands today, users need to be logged into their Google account to +1 something. (If you don't see +1s yet, sign up for Google's experimental search site.) When users click the +1 button, their recommendations show up in their Google public profile. One of the biggest challenges of +1 is that many users don't even know they have a profile — if you have any kind of Google account, you have a profile.
2. +1 will be enabled on all pay-per-click ads. Again, users need to be logged into their Google account to see and/or click the +1 button. If people in your network have clicked the +1 button, their recommendations will show up at the bottom of the ad. If nobody in your network has clicked on the +1 but a lot of people in general have, Google will show you that the page is popular. But as with all things Google, this is subject to change. The roll out of +1s won't change PPC rankings. You're able to opt out of the +1 program if you'd prefer not to participate. Clicks on the +1 button don't count as paid clicks. Allegedly, there will be reporting on your ads that are getting the most +1 clicks.