Question of the Week: Cabela's Catalogs 'Gone Fishin'

By Melissa Campanelli

The biggest retail news from last week in my opinion was Cabela's CEO Thomas Millner stating in a conference call that the company would begin to phase out its paper catalogs.

According to RIS News, Millner said that late last year Cabela's began to "develop a multiyear approach to reverse the four-year downtrend in our direct segment and transform our 51-year-old legacy catalog business into an omnichannel enterprise supporting transformation for digital, e-commerce and mobile while optimizing the customer experience with our growing retail footprint."

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Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Question of the Week: Cabela's Catalogs ‘Gone Fishin’