Put Bloggers on This Year’s 'Nice' Holiday List
Facebook and Twitter will be important consumer discovery tools, but it can be difficult for retailers to cut through the clutter that comes with social network news streams. Enter blogger relations. Established bloggers with a proven ability to deliver regular, quality content have built a network of trusted readers over the years. Outlets with a loyal following have created a track record for giving value to readers, and provide a reason for people to trust opinions and engage with content. If consumers have become faithful readers of a particular blog for years, a relationship of trust has been virtually formed. That opens the door for brands to have a closer connection to dedicated blog followers.
Paula brings more than 20 years of experience leading digital technology and marketing teams, having held leadership roles at SouthernCarlson, Interline Brands, H&R Block, Wyndham Worldwide and Alamo Rent A Car/National Car Rental, prior to joining Newfold Digital’s senior leadership team. Drum is a digital veteran with a proven understanding of the digital revolution’s impact on consumer behavior, and she has led companies through the critical changes required to compete in today’s technology-centric world. Drum, a Florida native, holds a Master of Business Administration from the University of Florida Warrington School of Business and an undergraduate degree from University of Miami with a major in International Business and minors in Economics and Spanish.
Twitter: @pauladrum
