Put Bloggers on This Year’s 'Nice' Holiday List
After answering these questions, establish a familiarity with the blog’s content before even thinking about pursuing a relationship. This involves faithfully reading posts, participating in the comments section and sharing the blogger’s posts on social networks. When a level of comfort is achieved, you can then reach out for potential review, contest and giveaway opportunities to create a buzz around your best holiday deals.
If executed properly, blogger relations can elevate your holiday social media efforts by getting your brand in front of a trusted influencer that will share their brand experience with readers to help your business have a happy holiday season.
Paula brings more than 20 years of experience leading digital technology and marketing teams, having held leadership roles at SouthernCarlson, Interline Brands, H&R Block, Wyndham Worldwide and Alamo Rent A Car/National Car Rental, prior to joining Newfold Digital’s senior leadership team. Drum is a digital veteran with a proven understanding of the digital revolution’s impact on consumer behavior, and she has led companies through the critical changes required to compete in today’s technology-centric world. Drum, a Florida native, holds a Master of Business Administration from the University of Florida Warrington School of Business and an undergraduate degree from University of Miami with a major in International Business and minors in Economics and Spanish.