Put Bloggers on This Year’s 'Nice' Holiday List
Retail's first three quarters of the year are the equivalent of waiting in the green room before making an appearance on "The Tonight Show." There's planning, pacing, anticipation and excitement for the future. Then Q4 brings the holiday push and you get your cue to take center stage. The spotlights are on, it's time to impress. In a holiday season predicted to be one of the most competitive in years, retailers need to expand their social media horizons to maximize the number of customer eyeballs that will be glancing at their bank statements long before holiday deals are leaked on the web.
Paula brings more than 20 years of experience leading digital technology and marketing teams, having held leadership roles at SouthernCarlson, Interline Brands, H&R Block, Wyndham Worldwide and Alamo Rent A Car/National Car Rental, prior to joining Newfold Digital’s senior leadership team. Drum is a digital veteran with a proven understanding of the digital revolution’s impact on consumer behavior, and she has led companies through the critical changes required to compete in today’s technology-centric world. Drum, a Florida native, holds a Master of Business Administration from the University of Florida Warrington School of Business and an undergraduate degree from University of Miami with a major in International Business and minors in Economics and Spanish.
Twitter: @pauladrum
