Pulp Friction

However, proponents insist that catalogers can use recycled paper without hurting their bottom lines, brands or business overall. Here's a closer look at some of the issues surrounding the use of recycled paper.

Corporate Responsibility

Advocates trumpet its business advantages, in addition to its ethical ones. For example, catalogers whose products emphasize outdoor products, support for the environment, animal rights, recycled materials and/or organic materials can bolster their brand messages by using recycled paper. Marci Zaroff, president and founder of organic cotton apparel cataloger Under The Canopy, thinks her company's sales would actually decrease if she didn't use recycled paper.