Special Section: Pros and Cons of Outsourcing Your Fulfillment Operation

The importance of logistics and order fulfillment has never been greater. In today’s post-Amazon world, most consumers are demanding that the products they order arrive as soon as they click the “Buy” button. What’s more, most don’t expect to pay for shipping.

Some cross-channel retailers choose to keep their fulfillment operations in-house with a staff of employees who receive orders, process them and ultimately ship the product to their customers. Others choose to outsource this function to a third-party, full-service fulfillment house.