A Chat with October’s Profile, Bill Boatman, Founder and Owner of Bill Boatman and Company

I realized the need for a direct catalog for hunters. I felt that with direct response from a catalog my competitors were going to be lost.

CS: What was your biggest initial challenge(s)?

BB: I didn’t see a challenge that I didn’t think I could handle. Looking back today, learning the most effective way to place products. I also had a hard time with pricing, trying to keep an eye on the competition at the same time keeping an eye on the bottom line.