A Chat With March’s Profile, Martin Smith, CEO of MindWare

CS: What kinds of things are done at MindWare to keep the environment fun and light-hearted for your employees?
MS: The products themselves help achieve that objective. We’re dealing with engaging products and we get engaged with those products just as we hope our customers do. We of course see many products come in the door here which don’t, for one reason or another, ultimately get picked up and featured in our catalog or on our Web site. Some of the products that come in are certainly entertaining. We’re a bunch of grown-up kids. I don’t want you to believe that we’re sitting around playing toys 40 hours a week, but they’re a large part of our life and they provide a healthy level of amusement.