A Chat with June’s Profile, Justus Bauschinger, president/owner of Lilliput Motor Co. & Deutsche Optik

CS: Do you yourself do a lot of the copywriting?
JB: I write all of the copy. I do the product select, I design the catalog, I write all of the copy and then I have a very good graphic artist that puts the book together. We’ve been together for years now.

CS: Have you given any thought as to where your career would have headed if you hadn’t gotten involved in the catalog/multichannel business?
JB: Oh God, it could’ve gone anywhere. I’m a pretty smart guy. All in all, I like what I’m doing just fine. I get out of here often enough: I have a house in Hungary, I have an apartment in Germany that I own. I travel worldwide. I’ve got friends everywhere. Things are hunky-dory. I’m perfectly contented — enough is enough.