A Chat With February’s Profile, Mike Stopka, President/Owner of Design Toscano
What made direct marketing and cataloging strong back when we started and catalogs started, is what’s going to make paid search, organic search, natural search work well. People have interest on a category, they’ll search on it. As long as we’re doing our job well, we should float to the top. As the catalog business is in a flat maturing business, the search and Web and affiliate business should be on the way up. And the question is what has the faster slope? That’s the question that everyone should be asking. The competition for that first page for a general book is going to be so high. That’s sort of the philosophy moving forward with Toscano. Given the breadth and depth of our collection and our sourcing, we should do well.