Profile on Plow & Hearth--Reaping What You Sow (2,623 words)
"We expect to continue to grow at a healthy clip from a catalog circulation point of view," says Hay. "We're not going to allow the fact that some customers are migrating to the Web site to cut back our mailing at all."
From the kitchen table to the board room, the Rices have traveled more than a country mile. Instead of allowing technology to dominate them, the folks at Plow & Hearth have used it to retain a clear focus on the country-living products that first inspired them.