Prepping Warehouses for the Holiday Rush: Ensuring Speed and Accuracy
E-commerce is poised to continue its aggressive year-over-year growth this holiday season, likely comprising an even bigger portion of overall retail revenue than ever before. According to Forrester Research, e-commerce is only a few years away from accounting for 11 percent of total retail sales. Unfortunately, many warehouses are still configured to serve only brick-and-mortar stores, and are hampered by old and inefficient systems.
In an era when consumer expectations are higher than ever, omnichannel retailers simply can't afford to make mistakes during the crucial holiday rush. According to a recent survey from Voxware, 69 percent of respondents are less likely to shop with a retailer online or by phone for future purchases if an item they purchase isn't delivered within two days of the date promised. Meanwhile, 86 percent of respondents indicated that their expectations for on-time and correct delivery are higher during the holiday season.
Retailers need to root out the inefficiencies in their warehouses that lead to costly errors and replace them with new systems.
Don't Let Outdated Systems Damage Your Customer Experience
Though sleek customer-facing online storefronts are an important component of any e-commerce strategy, the customer experience actually begins in the warehouse. Customers expect a perfect, seamless experience that can only be delivered with the most cutting-edge technologies. Companies can't afford the inefficiencies and headaches brought on by out-of-date paper-based picking systems or RF scanning solutions.
For starters, both systems lead to inaccuracies. Paper checklists are notoriously prone to human error. RF scanning forces warehouse workers to put down and pick up both a handheld scanner and products multiple times throughout the process, which increases the likelihood of errors. Paper requires workers to manually check and double-check their order, and RF scanning requires workers to stop and think about what task to do next each time they interact with the screen.