Retail Popping Up in Hotel Lobbies

The situation presents new opportunities for partnerships in independent retail, especially for high-traffic hotels. Any physical location can be transformed into a marketplace for other retailers and new brands.

Witness Brooks Brothers boutiques opening in Nordstrom stores. Independent retailers can and should follow this example. Furthermore, adding e-commerce will make this approach even more productive. E-commerce can geometrically increase sales per square foot with a single sample potentially selling hundreds of an item.