Pointers From the Pros: Printers Offer Their Tips for Mailing Smarter

2. Make it personal. Customizing and personalizing catalogs is a growing trend, Blais notes. But more catalogers should consider it to increase response. “Some mailers started with a single page or two pages and are now doing whole sections.”

3. Clean your list at least twice a year. Don Landis, vice president of postal affairs at Arandell Corp., says there’s still money to be saved in undeliverable mail.