Pin of the Week: Will Mobile Commerce Overtake E-Commerce?
Welcome to this week's "Pin of the Week," where we select a popular pin on Pinterest and discuss not only why it's popular on the site, but why it's relevant to retailers.
"Infographic: Will Mobile Commerce take over E-commerce?" from Big Commerce is this week's Pin of the Week.
With the growing popularity of smartphones and tablets, mobile commerce has grown exponentially year-over-year. MarketingProfs forecasts that mobile commerce sales worldwide will hit $119 billion by 2015 and the percentage of retail purchases made online will be 54 percent by 2014. Furthermore, 53 percent of consumers say they take part in showrooming — i.e., looking at products in-store, then buying them online.
So, do you think m-commerce will surpass e-commerce in the coming years or is this just a trend and e-commerce will remain as the primary sales channel? Let us know your thoughts by commenting on the pin on our Pinterest page or joining the discussion on our Facebook page.