Pin of the Week: Turning Receipts Into ‘Paper Apps’
Welcome to this week's "Pin of the Week," where I select a popular pin on Pinterest and discuss not only why it's popular on the photo-sharing social site, but why it's relevant to retailers.
Icon's "Rethink: turning receipts into ‘paper apps’" is this week's Pin of the Week.
I've featured infographics as the Pin of the Week the last couple of weeks, but this week I'm going in a different direction. Icon featured an idea to turn receipts into infographics, or "paper apps." Retailers could provide useful information such as popular trends, product suggestions based on recent purchase history and a short background of the brand all on the humble receipt.
What do you think? Is a paper app a creative way to increase engagment with customers or is it just a waste of paper and time? Let us know your thoughts by commenting on this pin on Retail Online Integration's Pinterest page or joining the discussion on our Facebook page.