3 Dirty Secrets to Picking the Best Visual Content for Your Website
3. You have to dive in and create. Enhancing the story of your brand and avoiding generic images are both examples of being more authentic with your marketing. In order to foster this authenticity, you need to put in the work and get your hands dirty. This means creating your own visual content. DSLR cameras produce stunning results for less than $600. Even smartphones are taking some National Geographic-worthy photos.
Spend some time learning some basic photography skills and how to properly compose a shot. These images come royalty free and have a sense of realness that can't be duplicated with stock images. Post your company's photos on Instagram, Twitter, Facebook, etc., or spice up your latest blog entry with some stunning homemade visuals. You should also encourage customer submissions through social channels or contests.
When choosing an image, ensure it makes contextual sense and will serve to inspire or aid your audience in some way. By using some "dirty tricks" you can move beyond the generic to offer unique visuals that complement your content.
Jake Athey is the marketing manager at Widen Enterprises, a company that develops, markets and supports digital asset management software.