Personalizing the Customer Experience in Real Time
Leveraging Analytics to Provide a Superior Web Experience
Maverick Aviation Group, the leading helicopter excursion company in Las Vegas, implemented LP Marketer to promote a wedding package sold exclusively online. Using the solution's advanced segmentation tools, Maverick was able to target consumers visiting specific wedding package pages. It then delivered the special promotion to those visitors at the "right" time, maximizing the yield of this campaign. In addition, Maverick was able to achieve this in record time — without relying on development resources.
Maverick also created a marketing campaign to offer a free upgrade to customers who spent a defined length of time on a specific tour page. This special offer, when presented at the right moment, incentivizes the visitor to complete the purchase and decreases the chance of page abandonment.
"We've found that LP Marketer provides us with an effective marketing avenue, one that can be managed internally by creating segments based on geo-targeting, search keywords, landing pages and many, many more attributes," said Shanna Stenehjem, director of online sales and marketing at Maverick Aviation Group. "Additionally, the statistics available in the campaign reporting provide essential information, including clickthrough and conversion rates, that allow us to evaluate the effectiveness of our promotions and refine our marketing offers."
With the help of LP Marketer, Maverick Aviation Group was able to deploy a successful and intelligent on-site marketing campaign with very little IT dependence, enhancing the user experience and increasing sales.
Offering real-time personalization not only enhances the customer shopping experience, it increases the likelihood that customers will engage and convert, whether it's to complete a purchase, become a Facebook fan, register for a rewards membership, among many other desired business outcomes.
Just a short while ago, personalization was only available to the eBays and Amazons of the world. Now, with the emergence of cloud-based intelligent engagement platforms, personalization is quickly becoming democratized so that businesses of all sizes and marketers with limited IT resources can deploy highly targeted campaigns and offer a powerful brand experience to consumers.