Personalized, Targeted E-mail Catalogs - (1,209 words)

Some of the major players in e-mail cataloging and marketing are Yesmail, LifeMinders, MyPoints, Net Creations, Digital Impact, ClickAction, Responsys and E.piphany.

Shop2U.com is another company that helps catalogers deliver an electronic catalog to prospects and customers via e-mail. With its services, an electronic catalog can be personalized for the customer to present targeted product offers based on past customer purchase activity.