Perhaps the Grinch Won’t Steal Christmas After All, Survey Finds

In stark contrast to all the doom-and-gloom predictions for multichannel merchants this upcoming holiday season, a new report says U.S. households are expected to spend an average of $471 on gifts during the holiday season, up from last year’s estimate of $449. According to The Conference Board’s Christmas Spending Survey 2007, which polled 5,000 U.S. households this month, consumers are willing to spend more this holiday season than last. Below are some more highlights from the survey.