Case Study: Pearl Izumi USA Invests in IT to Revive Custom Clothing Business

Results: Pearl Izumi USA has relaunched its custom clothing business online.

Since its inception over 50 years ago, Pearl Izumi USA has evolved into the world's foremost line of technical-performing and quality manufactured sports apparel. The name Pearl Izumi USA is derived from the gem "pearl" and an area of Japan known for its clear water "Izumi." Literally translated, the name means "fountain of pearls." Based in Louisville, Colo., the line has been distributed in the United States since 1981.