Hansen: Currently, paper is 26 percent of my budget, and Nordstrom.com is OK with what we’re spending for right now.
Postage currently is 45 percent of my budget, and there’s little I can do about it.
CS: How much of an impact do you think paper has on your brand?
Hansen: We feel paper has a significant impact on our brand image.
We worked with IP and our paper merchant, A.T. Clayton, to customize a sheet for Nordstrom.com. Because of who we are and the tonnage we have, they’re willing to work with us. We just switched to IP at the beginning of the year, and for the next two years we’ll be using a sheet we helped develop called Nordstrom Gloss. It’s a great sheet of paper.