Packaging Best Practices and Trends: More Than Just What's Inside the Box
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- think of every word, color and design element on your packaging;
- consider materials that pop;
- strive for sustainability;
- give consumers an experience and/or an unexpected surprise — something to talk about with your packaging; and
- challenge suppliers by looking beyond your competition.
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E Joe Keenan Author's page
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.