Packaging Best Practices and Trends: More Than Just What's Inside the Box

One of the small joys in life, at least for me, is receiving a package in the mail. Generally, most consumers rip open the box to get at what's inside — whether it be a new sweater, a pair of shoes, books, etc. But not all view packaging as an afterthought. In fact, most of the stories circulating on the internet today about packaging are negative. And bad packaging leads to angry consumers.