Overcome the B-to-B E-Commerce Challenge by Thinking B-to-C

Most analysts agree that business-to-business commerce is a golden opportunity for companies serving the global online marketplace. Even as early as 2009, research by BMWI pegged B-to-B internet purchases at 90 percent of global online spend. Goldman Sachs forecasts that by 2013 nearly $1 trillion will be spent in direct-to-buyer e-transactions.