Our annual compilation of the year’s best tactics and tips in the catalog/multichannel business

6. Break down channel silos.
Too many companies set up reporting and control structures that artificially divide their operations into different divisions or silos. Such a structure is often tied to management assessments or bonus programs. This never works and leads to bad marketing decisions.
Bill Nicolai, LENSER
“10 Principles of Catalog Shopping for Retailers (part1),”
October, Catalog Success