Optimize Your Site: Tips From Testing to Landing Page Conversion

Visitors at the later stages (almost ready to make a purchase) need clear, “no fuss” navigation for getting products into their carts and making their way through the site’s checkout functionality.

Within checkout, don’t let visitors down! Keep reassuring them with messaging about money-back and price-match guarantees, what to do if they have questions (i.e., call your toll-free number), any shipping or promotional offers, etc.

Eric Hansen is president of SiteSpect (www.sitespect.com), a Web site testing and optimization solution company.