Online Marketing: What Matters Most

Landing/entry page: Armed with her own survey findings, Africa said that 80 percent to 90 percent of people leave landing pages (upon coming from search engine sites) within five pages of the landing pages. “Landing pages are like a toddler,” she said. “Someone comes to your page, finds it interesting, goes to two or three other pages, then comes back to the first page they landed on. The landing page is a safety gauge, and the [viewer] says to Mommy, ‘Can I go here?’ Mommy says, ‘Sure, but come back’. And if the landing page is [returned to] two or three times, you’ll have a higher conversion rate.”