Industry Eye: Shop Talk - March 2010
"Daily Conversion Optimization tip: Test adding more info popups vs new pages to keep visitors on the page."
Tweeted by @chrisgoward, Jan. 6
"We can all identify lots of improvements we'd like to see on our sites, but it's the improvements our customers most need that will drive our best growth."
Kevin Ertell, Retail: Shaken Not Stirred blog, Dec. 8
"I have to admit I'm a big fan of 'hover' (or 'mouseover') features in web design. Anything that spares me a click or pop up window wins points with me as a shopper. I've spotted several retailers using this effect creatively, beyond the typical image zoom or flyout menu."
Linda Bustos, Get Elastic blog, Jan. 6
"The more channels in which consumers interact with your brand, the more likely they'll buy."
Jim Gilbert, The Gilbert Direct Marketing Blog, Dec. 11
"In 2010, consider going to quieter places. Everyone is running to Google. It's competitive there, and very complicated these days. Maybe you might want to focus your efforts on another search engine where you can end up higher on the list. I know people who use Ask.com all the time."
Lois Geller, Joy of Direct Marketing blog, Dec. 18