Online Bridal Registries - 'Something New' (674 words)

These registries include Della & James (www.dellajames.com), which was launched by two venture-capital-backed former Stanford M.B.A. students. Della & James participants include Crate & Barrel, Dillard's, Neiman Marcus, Gump's, REI and Williams-Sonoma, some of which also operate their own registries. Instead of considering cross-catalog registries as competition, participants view the additional exposure as an inexpensive customer-acquisition method.