On the Web, Show Prospects You’re a Real Company; Not Simply a Fly-by-Night

With this in mind, I’ve developed at least two pet peeves over the years: 1. The amount of time it often takes for catalogers to send out catalogs to those who call up specifically to request them, and 2. Multichannel marketers who don’t clearly tell you who they are. I chose to tackle #2 — online — this time.