Omnichannel Personalization Sits at the Top of Retailers’ Holiday Wish Lists

This is especially true when it comes to mobile, where consumers are increasingly comfortable transacting. A recent IBM study highlighting how retailers can get ready for the 2013 holiday season found that mobile devices are powering an ever-greater share of sales and are playing a larger role in buying decisions. With consumers using mobile devices to evaluate and purchase products, smart retailers are making mobile a top priority to capitalize on this opportunity. To ensure fast access to the content mobile shoppers seek, retailers should optimize their site and mobile apps for each individual mobile device and each individual consumer.