Tips for Managing Attribution in an Omnichannel World, Part 2
By
Chris Matz
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Equally as important as the technology platform is the ability for retailers to tie digital behavior to the final in-store purchase. This is straightforward for retailers with loyalty programs, as transactions can be tied to a customer's account when they scan their card at the point of purchase. For retailers that don't have a loyalty program, the goal is to incentivize customers to provide information in-store (ideally an email address) through some sort of value exchange so the transaction can be tied to the event stream.
0 Comments
View Comments
Chris Matz
Author's page
Related Content
Comments