Tips for Managing Attribution in an Omnichannel World, Part 2
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Chris Matz
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In part one of this two-part series, I described the concept of omnichannel attribution, some of its associated challenges, and reasons why it's critical for retailers to get this right. Given its importance, what must retailers do to be successful? Effective omnichannel attribution will ultimately require the right technology platform, the right data to tie online and in-store behavior together, and the right level of organizational readiness.
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Chris Matz
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