Prospecting: Office Depot Engages Prospects With Mobile Back-to-School Campaign

The campaign ran from July 24 through Sept. 11. It awarded 100 $100 gift cards each day of the campaign, totaling $500,000 in prizes. Shoppers snapped and sent a picture of the SnapTag with a standard camera phone — no scanning was required like is necessary with most QR code solutions — to find out if they won a $100 mobile gift card. The gift card was instantly redeemable in-store. Winners took their mobile phones to the checkout counter to redeem their prizes. Participants also received special mobile coupons on a variety of back-to-school essentials.