Prospecting: Office Depot Engages Prospects With Mobile Back-to-School Campaign

Office supplies retailer Office Depot launched a national back-to-school mobile campaign earlier this year that let shoppers reap big savings via in-store mobile gift card giveaways and other discounts. Global marketing agency Momentum Worldwide developed the campaign in partnership with SpyderLink, a marketing technology company. Office Depot added SpyderLink’s 2-D mobile barcode SnapTag technology — described as a logo-centric, more accessible QR code alternative — to in-store displays.