Industry Eye: Shop Talk - Legal Matters, Letter to the Editor
No UPC Could Lead to Trademark Infringement
By
George S. Isaacson
and Neil Rubin
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The court added that removing UPCs may lead consumers to suspect the items are stolen, defective or had been recalled.
The key takeaway from this decision is that trademark owners now have an additional tool for combating counterfeiters and dealing with gray market goods that bear tampered UPCs. —George S. Isaacson, senior partner, Brann & Isaacson (gisaacson@brannlaw.com).
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