What a B-to-B Catalog Should Be
No-hassle ordering, clean design and economical use of space define Consolidated Plastics’ b-to-b catalogs
The cover of this 8˝ x 10-1/2˝ book is a model of simplicity and elegance, showing a pristine loading dock with two giant Rubbermaid rolling Tilt Trucks piled high with trash, yet so beautifully balanced that a woman is depicted easily rolling one across the floor. On the cover are but two lines of copy: the toll-free number and “98% OF ALL ORDERS SHIPPED SAME DAY.”
- Places:
- Twinsburg, OH
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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