Well Done Deals: Focus on Niche Cataloging

Baltimore-based Mackenzie Limited today is owned by the father-daughter team of Walter Cederholm and Laura McManus. Cederholm is a retired quality control specialist in the nuclear power industry and works at Mackenzie only a few months a year, primarily during the all-important holiday season. McManus runs the day-to-day operations. He is analytical and methodical. She is bubbly, articulate and warm. Fulfillment and operations interest him, while creative and merchandising get her talking. Both are astute entrepreneurs.