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Catalog Success: What is Hodges’ sales breakdown by channel?
Rick Hodges: Seventy percent of the orders are still coming over the telephone; the Web site accounts for a little more than 10 percent, and about 7 percent of people are e-mailing their orders in. And like everybody else in the industry, we have huge problems tying back. It’s not really the abandoned shopping carts, because we think we’ve got a good handle on the abandoned cart. It’s how many of the people who are calling us on the telephone did the bulk of their research on the Web site before they picked up the phone?