New Express Catalog is a Multichannel Maven

Have you gotten your brand new Express catalog in the mail yet? In your email? Now go to the Express Facebook page. The entire catalog is there too. What's more, you can buy right from the Facebook catalog.

This month, Express is enhancing the customer experience by launching its first-ever catalog in many different channels. The company studied who its customer is and what their preferences are, and found that customers want to shop in many different ways. To accompany customer wants, Express added e-commerce, m-commerce and f-commerce to its resume over the last few years and the catalog seems to be the next logical step.