Behind NEMOA’s Backing of New Catalog Group
DMA Drops MPS Fee
In an aggressive effort to ease consumer concerns over volume and choice in the receipt of advertising mail — while warding off legislators — the Direct Marketing Association (DMA) on Jan. 8 removed the $1 verification fee from its Mail Preference Service (MPS). MPS, which now goes by the name DMAChoice, allows consumers to decide what catalogs they receive in their mailbox.
DMAChoice will allow consumers to opt out of mailing lists by individual catalog brands, as well as select the catalogs they do wish to receive, online at www.dmachoice.org.
J. Jill: Former Orchard Brands Pres-ident/CEO Paula Bennett has been named president of women’s apparel cataloger/retailer J. Jill. She replaces Phil Kowalczyk, who was named COO of parent cataloger/retailer Talbots.
Henry Schein: The dental and medical products distributor has named Michael Racioppi senior vice president, chief merchandising officer — a newly created position reporting to Chairman/CEO Stanley Bergman. Racioppi will lead the optimization of the company’s global gross profit, including the planning and sharing of best practices.
He’ll also oversee several global vendor initiatives, develop plans for Internet sales and marketing, and help optimize Henry Schein’s brand offering as well as other programs.