NetSuite Launches Commerce as a Service
At the heart of the CaaS initiative is SuiteCommerce, a central system that manages all transactions and interactions with consumers and businesses regardless of touchpoint (e.g., website, smartphone, social media site, in-store, etc.).
NetSuite said the CaaS service is different from other vendors’ offerings because it can connect back-end data such as enterprise resource planning and customer relationship management data with customer touchpoints. So if a retailer implements the NetSuite platform, for example, when consumers shop in its retail stores clerks will be able to see what's in their e-commerce shopping cart or wish list on their point-of-sale (POS) system. In addition, the system will allow merchants to create a promotion in seconds that targets customers who have spent more than $1,000 across any channel, for example.
“We want to make it so anyone can be Amazon,” said Zach Nelson, CEO of NetSuite, during his keynote address to the more than 3,000 SuiteWorld 2012 attendees. “This is a commerce back office that any web designer can plug into and use what he wants." Nelson said the offering will work for small shops and “the biggest companies in the world that want to control everything.”
What's more, according to NetSuite, the new service is as robust as other e-commerce competitors, allowing merchants to create fully functioning custom websites.
"We can now build custom pages, but we still offer the back-end functionality," said Baruch Goldwasser, a product manager at NetSuite, in a press conference after the announcement.
In his keynote address, Nelson said NetSuite’s transition to the CasS offering took 18 months of engineering work, which involved decoupling NetSuite’s own back-end system from the way it interacted with customers. “We’ve put all hands on deck for this,” he said.