National Geographic-Maintaining the Gold Standard (1,449 words)

The buyers also are mindful of the coordination between catalog products and editorial initiatives. Before leaving for shows, they review subject trends within the society. While at the show, they search for items that can supplement those initiatives. For example, the Holiday 2002 catalog features a two-page spread of videos, ornaments, board games and furniture that highlight the Society's recent television and magazine editorial focus on Egypt.